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multimedia      ·      visual communication      ·      archive
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Mark




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关于贾璐



ABOUT
A visual designer and multimedia artist who constructs versions of parallel universes through the form of innovative visuals, reflective experimental installations, and immersive product design. Works in art direction with a focus on visual storytelling and multimedia creation through conceptual and formal inventiveness.

Advanced skills in a variety of creative technologies and media. I capture, visualize, and code my random thoughts through observation, exploration, and experiments.

Currently based in New York city, available for work and commission.



EDUCATION

MFA
08.2020-05.2022
Master of Fine Arts

DESIGN AND TECHNOLOGY  ·  Parsons School of Design  ·  New York, NY
BFA
08.2016-05.2020
Bachelor of Fine Arts * with distinction

GRAPHIC DESIGN  ·  California College of the Arts  ·  San Francisco, CA



SELECTED COMMISSIONS

2022
The Someone  ·  Branding and Visual Identity
Re-identified its branding and visual identity to clarify the tasks of The Someone and distinguish it from the other animal adoption organizations.
Results/impacts: The followers on social medias tripled within three days of new branding's release. Boosted commends and reposts on social media posts(approximately five times more commends and reposts). A large number of pet adoption applications.

2022
2021
Wild With  ·  Art Direction and Visual Identity
Created a whole brand system and visual identity for the pet supplies brand. Including logo, brochure, packaging, label, design assets, etc Assessed and identified key values and visuals for brand positioning.
2021
Tsinghua University  ·  Hello From The Other Side
Collabrated with a team from Tsinghua University, created an interactive device specifically for long distance communication.
2020
OnePlus  ·  Muted Time
Designed a theme(including Always on Display, charging and unlocking animations, icons, etc) that aims to reduce the anxiety caused by time. Worked with OnePlus IT team for execution.



SELECTED EXHIBITIONS / AWARDS

2022
Across the Universe  ·  DEMO Festival, Netherlands
Emotions of Machine  ·  DEMO Festival, Netherlands
In October 2022, DEMO(Design in Motion Festival) displays on more than 5000 screens in the public space in the Netherlands.

2022
Rain, Rain  ·  HOT·BED Gallery, Philadelphia, United States
Rain, Rain  ·  Immersive Design for Health Global Competition, Top 5, The Jefferson Center of Immersive Arts for Health

2022
In the Blink of an Eye  ·  Echoes, Design and Technology Exhibition, Vera List Center, New York City, United States

2021
Hello From the Other Side  ·  Ask: Our Diverse World Exhibition, Tsinghua University, Beijing, China

2020
De Stijl Generator  ·  American Web Design Award, Top 10% Winner, GDUSA, United States
2018
Raise Boys and Girls the Same Way—a wooden craft seesaw  ·  Student Award and Exhibition, California College of the Arts

2016
Graphite, 1st Place, Student Art Award, 1st Place, Women’s Club of Altoona, United States
2016
2016 Artist of the 21st Century Student Art Exhibition, Southern Alleghenies Museum of Art, United States

2015
2015 Artist of the 21st Century Student Art Exhibition, Southern Alleghenies Museum of Art, United States
2015
Watercolor Landscape, Student Art Award, 1st Place, Women’s Club of Altoona, United States