Lù Jia:
关于贾璐
A multidisciplinary designer who constructs versions of parallel universes through visual innovation, experimental multimedia arts, and immersive interactive experiences.
Through her art practice, Lu focuses on the intersection of visual experience and creative technology, continually exploring new media to express concepts.
Through her art practice, Lu focuses on the intersection of visual experience and creative technology, continually exploring new media to express concepts.
Currently based in New York area, available for work and commissions.
MFA
2020-2022
Master of Fine Arts
DESIGN AND TECHNOLOGY · Parsons School of Design · New York, NY
Master of Fine Arts
DESIGN AND TECHNOLOGY · Parsons School of Design · New York, NY
BFA
2016-2020
Bachelor of Fine Arts *with distinction
GRAPHIC DESIGN · California College of the Arts · San Francisco, CA
Bachelor of Fine Arts *with distinction
GRAPHIC DESIGN · California College of the Arts · San Francisco, CA
EXHIBITIONS /
AWARDS
2023
D&AD New Blood: Award Winner of The Portfolios
2023
ADC 102nd Annual Awards
Brand / Communication Design - Branding Systems / Identities
Brand / Communication Design - Branding Systems / Identities
2023
Young Ones TDC Shortlisted
2022
Visual Poetry · DEMO Festival, Netherlands
In October 2022, DEMO(Design in Motion Festival) displays on more than 5000 screens in the public space in the Netherlands.
In October 2022, DEMO(Design in Motion Festival) displays on more than 5000 screens in the public space in the Netherlands.
2022
Light Space Art Exhibition, HOT·BED Gallery, Philadelphia, United States
2022
Immersive Design for Health Global Competition winner, The Jefferson Center of Immersive Arts for Health
2022
In the Blink of an Eye · Echoes, Design and Technology Exhibition, Vera List Center, New York City, United States
2021
Hello From the Other Side · Ask: Our Diverse World Exhibition, Tsinghua University, Beijing, China
2020
De Stijl Generator · Web Design Award, GDUSA, United States
2018
Raise Boys and Girls the Same Way—a wooden craft seesaw · Student Award and Exhibition, California College of the Arts
2016
Graphite, Student Art Award, 1st Place, Women’s Club of Altoona, United States
2016
2016 Artist of the 21st Century Student Art Exhibition, Southern Alleghenies Museum of Art, United States
2015
Watercolor Landscape, Student Art Award, 1st Place, Women’s Club of Altoona, United States
2015
2015 Artist of the 21st Century Student Art Exhibition, Southern Alleghenies Museum of Art, United States
SELECTED
COMMISSIONS
2022
THE SOMEONE · Branding/Visual Identity/Art Direction
︎Conducted a comprehensive analysis of The Someone's goals and objectives to create a unique visual identity and branding that set it apart from other animal adoption organizations.
︎Designed a compelling visual identity that resonated with potential pet adopters, resulting in a significant increase in pet adoption applications.
︎Tripled social media followers, comments, and reposts within three days of launching the new branding, resulting in increased visibility and awareness of The Someone's mission.
︎Conducted a comprehensive analysis of The Someone's goals and objectives to create a unique visual identity and branding that set it apart from other animal adoption organizations.
︎Designed a compelling visual identity that resonated with potential pet adopters, resulting in a significant increase in pet adoption applications.
︎Tripled social media followers, comments, and reposts within three days of launching the new branding, resulting in increased visibility and awareness of The Someone's mission.
2022
2021
2021
WILD WITH · Branding/Visual Identity/Art Direction/UIUX
︎Conducted an in-depth analysis of the pet supplies market to assess brand positioning and identify key values and visuals that align with the company's mission and goals.
︎Developed a complete brand system and visual identity for Wild With that includes a cohesive set of design assets, such as the logo, brochure, packaging, and label, that reflect the brand's personality and values.
︎Designed the UI/UX of Wild With's app, ensuring that it incorporates the new visual identity and provides a seamless user experience that aligns with the brand's messaging and tone.
︎Conducted an in-depth analysis of the pet supplies market to assess brand positioning and identify key values and visuals that align with the company's mission and goals.
︎Developed a complete brand system and visual identity for Wild With that includes a cohesive set of design assets, such as the logo, brochure, packaging, and label, that reflect the brand's personality and values.
︎Designed the UI/UX of Wild With's app, ensuring that it incorporates the new visual identity and provides a seamless user experience that aligns with the brand's messaging and tone.
2021
TSINGHUA UNIVERSITY · Hello From The Other Side
︎Collaborated with a team from Tsinghua University to design and develop an interactive device for long-distance communication.
︎Played a key role in the project, contributing to the ideation, prototyping, and testing phases.
︎ Demonstrated strong teamwork and communication skills, working effectively with a diverse group of individuals from different backgrounds and cultures.
︎Collaborated with a team from Tsinghua University to design and develop an interactive device for long-distance communication.
︎Played a key role in the project, contributing to the ideation, prototyping, and testing phases.
︎ Demonstrated strong teamwork and communication skills, working effectively with a diverse group of individuals from different backgrounds and cultures.
2020
ONEPLUS · Muted Time
︎Designed a mobile theme—Muted Time that aims to reduce time anxiety and improve productivity for users.
︎Designed the Always on Display (AoD), icon packaging and animations to create a cohesive and visually appealing theme.
︎Worked closely with the IT team to ensure seamless execution and implementation of the theme on OnePlus mobile devices.
︎Received positive feedback from users on the theme's functionality and design.
︎Designed a mobile theme—Muted Time that aims to reduce time anxiety and improve productivity for users.
︎Designed the Always on Display (AoD), icon packaging and animations to create a cohesive and visually appealing theme.
︎Worked closely with the IT team to ensure seamless execution and implementation of the theme on OnePlus mobile devices.
︎Received positive feedback from users on the theme's functionality and design.