multimedia arts      ·      visual communication     ·      archive     ·     info


Gerhard Richter Exhibition Microsite

Gerhard Richter Exhibition Microsite
Fall 2018
JavaScript . CSS . HTML

I blur things to make everything equally important and equally unimportant. I blur things so that they do not look artistic or craftsmanlike but technological, smooth and perfect. I blur things to make all the parts a closer fit. Perhaps I also blur out the excess of unimportant information."   

—Gerhard Richter

· context ·
The blur effect is a key technique that are applied to a lot of Gerhard Richter’s artworks. As Gerhard Richter states, the blur effect is used to “make everything equally important and equally unimportant”.

Therefore, for the Gerhard Richter Exhibition Microsite, blur effect is applied all across the website to emphasize on Gerhard Richter's artistic identity. At the same time to make each element on the website “equally important and equally unimportant”. Creating an immersive experience throughout the virtual space.

* link to Gerhard Richter Exhibition Microsite *

· digital exhibition experience ·
Artist name, titles, and also artworks all would get blurred while hovering.

Titles of Gerhard Richter’s artwork are wrapped around the site both function as a frame, and also clickable links directing to the painting’s page.

The details of the artwork is revealed by clicking on the artwork itself.

* link to Gerhard Richter Exhibition Microsite *

Copyright © 2018-2022 Lu Jia. All Rights Reserved.