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This transformative brand refresh was driven by the goal of shedding DIRECTV's old and cold image and captivate a younger demographic. This vision was achieved by reimagining the swoosh within its logo as the result of two dots intersecting. These dots serve as a visual focal point, highlighting the best content and the convergence of quality and engagement. The outcome is a comprehensive brand refresh that redefines the brand and offers users premium content experiences.

_{*The project was pitched, but not realized}