Alaska Airlines
2024
Loyalty Program Visual Identity
Client: Alaska Airlines / Hawaiian Airlines
Agency: Interbrand
Executive Creative Director: Oliver Maltby
Creative Director: Izgi Yapici
Design: Phil Bold / Rory McKinnon / Lu Jia
Agency: Interbrand
Executive Creative Director: Oliver Maltby
Creative Director: Izgi Yapici
Design: Phil Bold / Rory McKinnon / Lu Jia
Atmos Rewards is the new loyalty platform, combining
Alaska Mileage Plan and HawaiianMiles. This first-of-its-kind loyalty platform in the US invites
travelers to discover 900+ destinations across Alaska
Airlines, Hawaiian Airlines, oneworld and affiliated
global partners.
A play on “atmosphere,” Atmos embodies an elevated brand that takes travelers to new heights, helping them reach more levels of rewards. The platform inspires wonder when uplifting, curious, and vivid — helping people see the world in a new light, sparking imagination and leaving a lasting impression.
A play on “atmosphere,” Atmos embodies an elevated brand that takes travelers to new heights, helping them reach more levels of rewards. The platform inspires wonder when uplifting, curious, and vivid — helping people see the world in a new light, sparking imagination and leaving a lasting impression.
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